Hi, I'm Shahneela, a product designer based in Sydney.
I have been working in design for 9+ years, currently as Senior Product Designer at Qoria. In the past I was the Lead UX Designer for digital products at Whitehat Agency.
I’m a multifaceted designer who delivers across the entire design process & enjoys collaborating across teams. I'm passionate about the intersections of business goals, user research, and product strategy — helping connect them together into one seamless experience for the end user.
My work
- You can read full case studies of my design work right here on my portfolio.
- For the latest version of my resume, please contact me with your request.
- I also write some thoughts on design, and notes on useful design books.
Core skills
Technical tool kit
I'm proficient in several key tools needed across design and design communication, including:
- UI & Prototyping: Figma, Sketch, Invision, Adobe XD
- Adobe Creative Suite: llustrator, Photoshop, InDesign, XD, Lightroom
- Essential coding skills in: HTML, CSS, Python
Design leadership and team development
- Building design teams and internal design processes from the ground up.
- Managing junior designers and design systems and files while researching and scoping into potential digitisation tools for businesses to deploy when considering digital disruption as competitive advantage.
- Mentoring other designers on the team.
- Contributing to the improvement of the design team’s culture and ways of working via mentoring, lunch-and-learn presentations, and design resources recommendations.
- Cross-functional team collaboration.
Stakeholder management
- Understand stakeholder needs and business goals by holding structured interviews and incorporating those into actionable project deliverables.
- Presenting to and communicating with senior management and other
stakeholders throughout the design process.
UX design
- Website UX audits
- Accessibility auditing
- Information architecture
- Analytics reporting
- Ideation and art direction
- Design system creation
- Prototyping — from wireframes to high-fidelity prototypes
- Asset creation and design handover
- Developer communication with base knowledge of HTML and CSS, and agile design processes aligned with development.
UX research
- Understand user/customer and business requirements, risks and constraints before working on any design solution.
- Deploying data-based insights alongside various user research synthesis to inform design choices.
- User interview design and survey design
- Competitor research
- Card sorting
- Digital prototype testing
- Affinity mapping
- Internal documentation
- User flow mapping
- Customer journey mapping
- Persona creation
- User flow mapping.
Marketing
- Proficient at working with marketing and conversion-based business goals
- Knowledge of SEO, Google Ads, and FacebookAds
- Analytics software such as Google Analytics, and HotJar
- Knowledge of conversion optimisation for e-commerce
- Design for e-commerce and conversion-focused experiences.